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At its core, Trust Flow operates on the principle that not all backlinks are created equal. While the number of links pointing to a webpage (known as Citation Flow) is essential, the quality and source of those links play an equally crucial role. Trust Flow takes into account the trustworthiness of the linking websites. Websites with strong Trust Flow are those that receive links from other reputable and reliable sources, indicating that they are endorsed by established and trustworthy online entities.

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